Shaw Conference Centre Virtual Reality Tour

December 5, 2017

Shaw Conference Centre and Full Circle Visuals Unveil 360 Virtual Reality Experience

The Shaw Conference Centre (SCC) and Full Circle Visuals are pleased to unveil a fully immersive 360 tour of Edmonton’s premier convention centre utilizing virtual reality technology.

Event planners and guests can now experience the beautiful spaces within the Shaw Conference Centre and awe-inspiring views of Edmonton’s River Valley before stepping foot in the venue. Created by Full-Circle Visuals, a Startup Edmonton launch party featured company, the tour allows planners from anywhere in the world to see what the venue’s event spaces look like from a variety of vantage points and setups, including banquets, meetings and weddings. Additionally, planners who are visiting the convention centre will be able stand in an empty hall and experience the space as if an event were occurring.

“We are thrilled to be leading the way and be one of the first convention centres in North America to fully leverage this technology,” says Richard Wong, General Manager, Shaw Conference Centre. “The 360 experience enhances the ability of our sales team to showcase Edmonton as a meetings and conventions destination.”

The Shaw Conference Centre and Edmonton Tourism will provide custom branded Google Cardboard glasses to regional, national and international meeting and event planners. The 360, immersive tour is accessible via the Shaw Conference Centre App in the Apple and Google Play store, with a web tour available here.

Shaw Conference Centre Virtual Reality Tour

“This is a great practical use of VR technology,” says Ryan Jackson, President and Creative Director of Full Circle Visuals. “We hope to save event planners time by allowing them to virtually look around and see what the Shaw Conference Centre actually looks like instead of viewing traditional still images and floor plans.”

As divisions of Edmonton Economic Development Corporation (EEDC), the Shaw Conference Centre, Urban Economy (Startup Edmonton) and Edmonton Tourism work in unison on initiatives that generate economic impact and build the brand and reputation of our city. For more information, visit


About the Shaw Conference Centre
The Shaw Conference Centre, which is owned by the City of Edmonton and managed by Edmonton Economic Development, is a top contributor to the meetings, conventions and special event business in Greater Edmonton, hosting more than 650 events and half million guests each year, who in turn generate $45 million in spending across the province annually.

About Full Circle Visuals
Full Circle Visuals is a creative visuals company rooted in photojournalism and engineering. They produce high-end 360-degree video and virtual reality experiences for businesses and media organizations.

Media Contact:
Imran Gill
Manager Marketing & Communications, Shaw Conference Centre
Work: 780.969.0477


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