Mission & Values

Our Mandate

Owned by the City of Edmonton and managed by Edmonton Economic Development Corporation, the Shaw Conference Centre’s mandate is to generate economic and social benefits for the Edmonton region.


Our Vision

To be one of Canada’s top performing convention centres by 2020.


Our Mission

To cultivate the energy, innovation and investment needed to build a prosperous and resilient Edmonton economy.

Our Values

We are inspired by the people we work with, the people we serve, and the people in our community. As a proud member of Edmonton Economic Development Corporation, we’re dedicated to making a difference in our community each and every day. Our five core values and brand promise guides us in ensuring we fulfill our purpose of building a prosperous and resilient Edmonton economy.

Lead the Way

We step up. Start something. Change something. Connect and support others who are willing to take a risk – on our teams, in our city.

Public Stewardship

We have been given a tremendous responsibility to be stewards of public trust as well as the architect of bold ideas.

Make an Impact

When every action, big or small, can make an impact, every action contributes to building a city that matters.

Selfless Approach

Everything we do is done in collaboration – with others on our teams, across our divisions and with our stakeholders – and when we win, we win together.

Caring for One Another

We have a genuine commitment to the success of each other, our shareholder and our community.

Brand Promise

To deliver a REMARKABLE experience

Brand Pillars

People First

By putting our people first we foster a culture of achievement, passion, excellence and longevity.


Safety is a top priority. We ensure the health and safety of our clients, guests, contractors and staff.

Service Excellence

We deliver exceptional experiences for our guests, clients, community and stakeholders in everything we do.


We embrace ecology, economy, social and cultural sustainability. It’s the Edmonton way!

Community Impact

We’re a community asset and enhance the quality of life of Edmontonians by creating economic and social benefits.